David Gomez is CEO of Bien Pensado, a sales training company. Before starting Bien Pensado in 2009, David worked in sales and marketing for several multinational companies such as Coca-Cola, DuPont, Varta Rayovac, Avery Dennison and Latin Group of Advertising (GLP). He has published five books in Spanish: Yellow in 2018, Detalles que Enamoran in 2017; Bueno, Bonito y Carito in 2016; El día que David venció a Goliat in 2014; and Facebook Toolbox in 2011. Yellow is his second book in English, after publishing Stop Competing on Price. David is currently an international speaker and trainer. For more than 20 years he has helped hundreds of companies to differentiate from competition. Marketing Trainer for Africa, Middle East and Latin America and The Caribbean with the American NGO Vital Voices. Holds a Bachelor’s degree in Business Administration with a major in Marketing, is also a Consumer Behavior Specialist and earned his MBA from Icesi-Tulane University. David was born in Cali, Colombia, in 1970. Lives in Bogota with his wife and two children.