What if after an exhausting day, you take a taxi and what happens inside the vehicle transforms the way you see your job? What if somebody showed you that it’s possible to change your reality if you change your attitude? What if reality is not a cause, but a consequence? What if we got up every morning happy to do our jobs?
What if a humble cab driver became our greatest teacher? Welcome to Yellow, a journey through our own reality.
The author of Stop competing on Price, surprises us this time with an entertaining business parable to find a new meaning in our job.
A message to make a difference in this world, one person at a time.